What in heavens name does this have to do with making cars for the drivers? Has the "Advanced Performance Division" lost its focus?

Lotus Cars and NFT PRO™ announce partnership with Ripple to bring automotive NFTs to the XRP Ledger - The Lotus Forums

Lotus, the iconic British performance car brand, has announced plans to launch into the world of non-fungible tokens (NFTs). Lotus to create exclusive community of automotive enthusiasts, collectors and crypto-fans with non-fungible tokens (NFTs) Created in-house by Lotus Design, NFTs will pay...
www.thelotusforums.com